About Roscato

America’s #1 Sweet Red Wine Consistently a Top 10 Wine SKU in the U.S. The Sweet wine category has always been part of the American wine drinking experience - White Zinfandel, Wine Coolers, Sangria, but until 2009 the category was built on regional brands. Roscato was developed by Palm Bay International to provide these drinkers with a quality sweet wine they could purchase nationally. Unlike other ‘traditional’ wine brands, we aren't pretentious or intimidating. We’re all about an easygoing attitude and easy drinking wine. We have a taste that is perfect for many palates, so we don’t speak endlessly about terroir and tannins. We are confident every bottle tastes great. And our confidence is well-founded. Our wine comes from quality Italian grapes produced by trusted, respected winery, Cavit, the leading producer of Pinot Grigio in the U.S. So next time you enjoy a glass of Roscato, don’t think it’s delicious by accident. At the end of the day, we are driven by a simple belief that wines should first and foremost be enjoyable. While other wines are distracted by terms like earthiness, astringency, and vegetal (no thanks, if I wanted a salad, I’d order a salad), we’ll be over here enjoying glass after glass of chilled, easy drinking Roscato with friends and family. We are the perfect wine pairing for treating oneself and hosting or attending sophisticated dinner parties and group events. Our extensive portfolio means we have a wine for however you’re feelin’ at the time: sweet, fruity, bubbly, or smooth. Just chill, sip, repeat. No special occasion needed. Whether you’re partying with the crew or having dinner with your boo, we encourage you to Own Your Sweet Spot with Roscato wines. ^{*Nielsen 52 wks TIL US XA0C + Liquor 4/1/23}